every payment
speaks volumes
J.P. Morgan wanted to create a unique voice and look for their payments sector of their global company. They asked us to create something that would help them set them apart from the newer fintech companies that have the saturated the market.
We did so by elevating payments from a simple transaction to something seen as transformational, expressing the impact each one can bring for businesses, partners and customers alike.
Agency: Media Monks
Role: Creative Direction
visual toolkit
We created a foundational design element called Payments in Motion (PIMs). PIMs are a visual manifestation of the ‘Every payment speaks volumes’ platform and a key ownable brand element that would feel transformative. This allows the brand to to take charge of their sector in a new and tech-forward way. In addition, we had a photoshoot where we further helped establish the brand’s movement-centered identity and color world.
