Hello there :)
I shape brand narratives and craft the systems that bring them to life.
I enjoy working with brands and studios to uncover their stories and develop their visual worlds around them. Coming from a multidisciplinary background, I get excited about working on projects that draw on the full range of what I do.
Process
Building the Team
Assembling the right people for each project. I often lead the brief and align creative vision with Strategy before work begins.
1
Finding the Story
Exploring Art Direction and Design alongside copy to define the narrative and prepare for presentation.
2
Creating the World
Leading teams to build the world around the chosen narrative.
3
Producing the Work
Working to deliver the final assets with consistency and quality across all touch-points.
4
How I use AI
AI image and video generations are a great pre-visualization tool during the concepting phase. I genuinely find it useful for streamlining workflow. But, I still believe in making the final product practically whenever possible.
Programs I use
Claude: I used it to help write the code for some of the aspects of this landing page. This one gets the most usage for tedious tasks and problem solving.
Higgsfield: I love this for video creation, but still makes a lot of bad renders.
Weavy: Really loving this one, I can spend hours here. Still not an expert but I can see myself getting there.
Midjourney: Great for asset reference creation and using the moodboard feature to create consistent looks.
ElevenLabs, Suno: Great for sound design as proof of concept if ever needed.
Newer and smarter programs are being developed every day, keeping up is genuinely hard. This list will be updated often.
Campaign Development / motion / visual toolkit / Photography /ooh / display
Swipe horizontally to see images
Campaign Development / Film Series / Experience/ Photography / Product Catalog / Print Ads / Social / merch
Swipe horizontally to see images
About Me
When I'm not working, I'm outside. I’m always trying to beat my weekly phone screen time hours.
I like to go dancing, hunt down vintage clothing finds, and catch live music whenever I can. I paint and play music to stay creative on my own terms, and I love picking up self-help books when I can, which either says something about my ambition or my neuroses, probably both.
My dream is to one day own a classic car, but until then, I will be sticking to a reliable modern vehicle with heated seats and 360º cameras.
Experience
Freelance
Creative Lead
2025 - now
CD, Design + Craft
Monks
2021-2024
Associate Creative Director
Decoded
2020-2021
Associate Creative Director
D’Addario 2016-2019
Art Director
Bonfire Labs
Freelance 2016
Art Director
Ready State
Freelance 2015-2016
Art Director
Muhtayzik Hoffer
Freelance 2015
Art Director
AutoFuss
Freelance 2013-2014
Motion Designer
Heat
2011-2013
Education
Rhode Island School
of Design
Film/Animation/Video
Santa Monica College
Fine Art
Tools
Photoshop
After Effects
Illustrator
Premiere
Figma
Procreate
AI (see first section)
